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Annual Africa Sugar Conference
7-8 December 2021
Virtual EventCentral African Time (CAT)

Anthony Meze
Business Consultant at New Holland Agriculture


Anthony Mzee, was appointed as Business Consultant for East Africa region by CNH Industrial in 2012. Two years later, Mr. Mzee took the lead of New Holland Agriculture in his responsible markets with more than 40 years of extensive international experience.

He has worked in agriculture sector in different positions and he is instructive in advising Farmers on Mechanization solutions on farming methods to develop agriculture.Mr. Mzee worked for Copper Motors Corporation (CMC) for over 30 years in various executive positions. In his Agricultural career, he undertook several key projects including assisting countries in setting tractor Assembly lines for Indian sourced agricultural equipment, participated in governmental projects by sitting on various Board in the Ministry of Agriculture assisting in advising on Mechanization and Food Production. Mr. Mzee was a Founder and key Member in Kenya Cereals and Grain Association of Kenya and assisted internationally in organizing World Ploughing Competitions through sponsorship and training the participants in this esteemed International events.Through these initiatives and commitment to agriculture, he has continued to render his services by utilizing his expertise in doing and developing business in Africa and continues to lead New Holland Agriculture business in several African countries.

Agenda Sessions

  • Increasing yields: Climate smart agriculture practices for sugarcane


Speakers at this event