Innovation Strategy...An All Things Innovation Gathering
We bring together the community to pick-up immediate lessons learned through the first half of Q1 and balance those with thoughts from 2022 and how to best move forward in 2023.
11:00-11:30am | Gaining True Value Through The Right Approach To Incrementality
- Targeting the right place on the spectrum of change from core to edge for transform.
- Innovating for partners, cohorts, customers, etc. with whom you're not participating
- Innovating in locations where you're not currently based
- Continuing to challenge the status quo to gain market share and customer bases
11:30-12:00 | Innovation Spend & Trends Intelligence
We’ve already got the next Spend & Trends Survey out to ensure we capture evolving innovation spend and trends. We bring together key members of our Survey Committee to unpack action items for right now in this dynamic moment in time.
February 2021: Failure Forum's F*Up Club Recap
Launched February 26th, with 75 innovation leaders from today’s brand giants including General Mills, 3M, Bosch & Heineken, this invite-only digital event offered a fresh take on the struggles of innovation. PepsiCo | Gatorade shared how they redesigned their Gx platform from the bottom up to convert an initial failure into a successful, scalable platform. ExxonMobil revealed their process on ensuring value is delivered early, and MOFI gave a personal take on failure and success.
Click here for the recap.