All Things Insights Blog
Actionable Insights...an ATI Gathering
View Actionable Insights On Demand | 3 March 2023
Actionable Insights
Ensuring Insights Are Actioned
February 23, 2022
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course might be the case. But why are these insights not actioned? There is a disconnect between people who are utilizing the insight and those providing insights. We discuss how best to ensure real-time insights are actioned in a way that drives the business forward. We recently brought the community together for Actionable Insights...an ATI Gathering. Check out each session on demand below.
The Takeaway ➔
Actionable Insights...An ATI Gathering
Actionable Metaverse Insights
Evan Shapiro, Adjunct Professor, Adjunct Professor, Fordham & NYU
Jonathan Stringfield, VP, Global Business Research & Mkg., Activision Blizzard
Vera Chien, Exec. Dir. Corp. Research, Data & Insights, Warner Bros. Discover
What matters in the metaverse is what matters in any verse. Brands must have metrics in place to measure performance. Organizations must have signals in place to capture customer feedback. There must be a promise and understanding in place regarding the engagement experience- something of course with unique opportunities in this new space. And of course, the potential business impact must be understood and quantified. This panel outlines how to act now within each of these areas of interest.
The Takeaway ➔
Actionable Insights...An ATI Gathering
First Look: How to Reach the American Consumer in 2023
From war and new COVID strains to political polarization and a tough economy, anxiety remains high with many US consumers. Finding a way to cut through their concerns and meet them where they are is more important than ever for marketers. Ericka Podesta McCoy, CMO at Resonate, will share the can’t-miss findings of their hot-off-the-presses 2023 State of the Consumer Report and give you valuable insights on how US consumers are responding to the world today—and how their concerns affect their purchasing behavior. Tune in to hear the attributes that make up the humans in the top US consumer segments, how to not only leverage the consumption habits of these segments but use these insights to boost marketing performance, and more. Note: All Things Insights registrants will receive a complimentary copy of the State of the Consumer 2023 Report.
The Takeaway ➔
Actionable Insights...An ATI Gathering
Actioning Insights
Lindsay Klindt - Director Consumer Insights & Strategy, Tyson Foods
Doug Healy - Senior Director, Consumer Insights, PEPSI
Isaiah Harvin - Senior Product Manager, User Signals, Disney Streaming
Tom Gould - Director, Constellation Brands
Polly Speros - Chief Customer Officer, Fuel Cycle
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? It’s all of the above. We discuss solutions to providing and closing the loop on actionable insights.