Leaders in the space are plowing ahead in their new respective seats further up the chain in the organization. Having proven the ability to predict consumer behavior and thus organizational returns, those leaders are now taking next steps. Whether it's bridging insights to strategy, accurately predicting customer demand, capturing elusive insights, focusing on mental fitness- the bar has been raised for the insights function to not only deliver information, but to do so in a way that stakeholders can easily apply decisions that impact the bottom line.
11:00am - 11:30am30 minsGatheringsClient-side Kickoff: Accurately Predicting Consumer Demand: A Case Study
- Karen Kraft - Associate Director, Consumer Insights & Analytics, Johnsonville
11:30am - 11:50am20 minsGatheringsThe Activation Spectrum: Bridging Insights to Strategy
- Tom De Ruyck - Managing Partner & Head of Insight Activation, InSites Consulting
- Lisa McFarland - Senior Director, Activation, Gongos, part of InSites Consulting
11:50am - 12:10pm20 minsGatheringsFocusing On Mental Fitness
- Claire Kuhn - Audience Insights Manager, AbleTo Inc.
- Bart Borkosky - Chief Research Officer, OvationMR
12:10pm - 12:30pm20 minsGatheringsDriving Growth Through Data In Turbulent Times
- Erika Podesta McCoy - CMO, Resonate
12:30pm - 1:00pm30 minsGatheringsCapturing Elusive Insights
- Polly Speros - SVP, Customer Development, Fuel Cycle
- James Petretti - SVP, NA Distribution Research, Sony Pictures Entertainment
- James Newswanger - Senior Research Manager of the Corporate Social Analytics, IBM
- Jessica Southard - Senior Manager, Consumer and Market Insights, Mars, Inc.
