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Dr. Niels Neudecker
Senior Vice President, Brand Guidance Transformation Lead at Kantar


Dr. Niels Neudecker is Senior Vice President and Brand Guidance Transformation Lead at Kantar in North America. He brings over 10 years of experience in working with the world’s top brands to help them achieve their marketing goals, consulting with companies across industries including automotive, cosmetics, finance, food, health, luxury, retail, and tech. He has a Ph.D. in marketing from the European Business School with a strong analytical and methodological background in brand performance management. He’s been published in several high-ranked journals, including Psychology & Marketing, and speaks regularly at conferences internationally, including IAB, EMAC, and ICORIA.