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All Things Insights

Ernan Roman
President at ERDM Corp


Ernan Roman is President of ERDM Corp. as well as the author of Voice of the Customer Marketing. ERDM conducts specialized CX and Loyalty research to help companies understand how customers define their expectations for high value customer experiences. Ernan was inducted into the DMA Marketing Hall of Fame due to the results ERDM’s VoC research based CX strategies achieve for companies such as IBM, Microsoft, QVC, Gilt, Shinola and HP. He’s been selected for numerous citations, including “Top 15 Influencers Changing the CX Game,” “Top 40 Digital Luminaries” and “100 Most Influential People in Business Marketing.” His influential blog, Insights on Marketing Best Practices appears in, Forbes, CX Network, ANA, CustomerThink, CRMC and Business2Community. His previous books are "Opt-in Marketing" and "Integrated Direct Marketing."

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