Renata Policicio

Vice President, Research and Insights, Global Markets at ESPN

Renata Policicio is the head of the Research and Insights group for ESPN’s Global Markets. Based at the company’s New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance ESPN’s understanding of the context in which the brand competes globally, and drive growth & development in ESPN’s revenue-generating business units in more than 30 different countries in Latin America, Asia, Australia, Europe, Middle East and Africa. She reports to Cary Meyers, SVP Global Research and Insights.

Renata has 20 years of multi-cultural experience in the consumer trends, advertising and business intelligence areas, having worked for major multinational media companies such as ESPN, Turner International, Microsoft and advertising agencies.

With Specialization courses in consumer behaviour and neuromarketing, she has an MBA in Business and Marketing and a bachelor degree in Communications from ESPM in Brazil.