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THE RESEARCH UNDERGROUND

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The most innovative leaders are the ones that view failure as a positive. They learn, they pivot, they move on to greatness not afraid to take future risks. What they don’t always do is share that failure story. Until now…

Welcome to the The Research Underground.

While failure is often hidden, failures are lessons.

Join us for a one-hour closed door invite-only jam session where insights leaders from the world’s biggest brands share raw, unedited stories of failures. These are conversations you’ve wanted to have, but haven’t been able to have in a digital forum. No judgement, real stories in a safe zone, peer-to-peer.

This is a client-side only private event. Brand researchers – request an invitation.

It's All on the Table


Which technologies were worth it during the pandemic, which caused more headache than it was worth?

What did you say that fired back at you?

What’s keeping you up at night?


What scrappy efforts worked or did any backfire?

What tactics worked or didn’t when presenting to stakeholders?