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ATD Middle East Conference | Riyadh
Conference: 5 - 6 December 2022
Certified Workshops: 4, 7, 8 December
Crowne Plaza Riyadh RDC Hotel & Convention

Dr. Fons Trompenaars
Renowned Author, Management thinker listed at Thinkers50's Hall of Fame at Consultant in Cross-Cultural Communication


A Dutch organizational theorist known all over the world for his work as consultant, trainer, motivational speaker and author of many books on the subject of culture and business. He has spent over 25 years helping Fortune 500 leaders and professionals manage and solve their business and cultural dilemmas to increase global effectiveness and performance, particularly in the areas of globalization, mergers and acquisition, HR and leadership development.

 Author of Riding the Waves of Culture, Understanding Cultural Diversity in Business now in its 4th edition. This book sold over 200,000 copies and was translated into 16 languages amongst them Chinese, Estonian, French, Dutch, German, Hungarian Korean, Japanese, Portuguese, Russian, Swedish and Turkish, . He is co-author of Seven Cultures of Capitalism, Building Cross-Cultural Competence, Riding the Whirlwind and 21 Leaders for the 21st Century with Charles Hampden-Turner. 

Recently he published 100+Management Models with Piet Hein Coebergh (2014). Fons has co-written an article with Peter Woolliams entitled “Lost in Translation” regarding culture and failure, which was published in the April 2011 online issue of the Harvard Business Review. 

Most recently, he has co-authored Nine Visions of Capitalism: Unlocking the Meanings of Wealth Creation, Servant Leadership Across Cultures, M&A Tango on Mergers and Acquisitions and Rewarding Performance Globally. Voted one of the top 20 HR Most Influential International Thinkers 2011 by HR Magazine. 

He is also ranked in the bi-annual Thinkers50 ranking as one of the most influential management thinkers alive in 2011, 2013 and 2015 and shortlisted as making substantial strides in the contribution to the understanding of globalization and the new frontiers established by the emerging markets in 2011.

He was inducted into the Thinkers50 Hall of Fame in November 2017 

Agenda Sessions

  • How to create a Culture of Innovation and Performance

  • How to create a Culture of Innovation and Performance (Contd.)