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Accelerating transformation in agriculture through technology.

BASF to globally launch open innovation platform AgroStart

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BASF is globally launching its open innovation platform AgroStart to inspire new digital solutions for agriculture.

AgroStart pairs the best digital agriculture ideas with mentorship, market access, exploratory capital and new ways of working. Bringing together trusted capabilities from BASF and entrepreneurs enables quick, efficient and cost-effective co-creation of digital agricultural solutions that help farmers worldwide to tackle the many challenges they face.

“With the global launch of our open innovation platform AgroStart, we combine the world’s most promising ideas – be it from BASF’s or external’s bright minds – with our expertise, direct access to our global customer base and markets, mentoring, as well as capital to cultivate the future of digital agriculture together,” said Vincent Gros, president of BASF’s agricultural solutions division.

First introduced in 2016 in Brazil and continuously rolled out across Latin America, AgroStart benefits today from learnings and successes that pave the way for the expansion of the open innovation platform in North America and for future market entries in Europe and Asia Pacific.

In North America, AgroStart will initially focus on identifying solutions that enable farmers to manage and extract value from the large amount of data they create on the farm. To help discover these solutions, BASF is teaming up with SVG|THRIVE, a global agrifood investment and innovation platform, headquartered in Silicon Valley, to leverage their network and expertise to identify the best emerging start-ups.

In Latin America, AgroStart has partnerships with international companies and institutions like Bosch, Samsung, Banco do Brasil and Mercedes Benz, and more than 600 start-ups across Latin America applied to work with AgroStart. Over the past few years, multiple technologies have been developed, such as drone-assisted application of crop protection products. Up to now, BASF has partnered with 14 start-ups on digital agricultural solutions.

AgroStart complements further co-creation initiatives and programs from BASF. For instance, the Open Innovation Platform Agro focuses on collaboration with scientists from universities, research institutes, biotech companies and pharmaceutical companies to develop new crop protection compounds. The AgInnovation & New Business team is interested in working with start-ups and entrepreneurial teams outside the company that have ideas for alternatives to conventional crop protection or for improved crop production. And xarvio Digital Farming Solutions actively pursues strategic collaboration with industry partners offering different expertise to further seize business opportunities and to develop innovative solutions for farmers.

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