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Dr. David Lundahl
President & CEO at InsightsNow, Inc.


Dr. David Lundahl founded InsightsNow, Inc. in 2003. Combining research consulting expertise with technology to yield better insights has been his mission from the very beginning. David has more than 20 years’ experience in consumer research and product development, focusing on statistics and business process improvement. Working in management positions for the food industry for many years, David also has been an associate professor at Oregon State University and founded two companies. Specializing in integrating the business decision-making process with market and consumer product research information, he has also been in industry leadership positions, written for many publications and spoken at several conferences. David holds a master’s degree in statistics and a doctorate in food science, both from Oregon State University.

Agenda Sessions

  • Behavioral KPIs to Win in Rapidly Changing Categories - From Impossible to Beyond