Michael GraberCo-founder & Managing Partner at SOUTHERN GROWTH STUDIO
Michael Graber bio: I am the Managing Partner of Southern Growth Studio in Memphis, TN. Since launching the Studio, I have helped more than 200 clients embrace a very pragmatic approach to growing market share through innovation, insights, and strategy. I publish and speak frequently on these topics—and this same passion gets applied when presenting at BEI, my favorite of all of the innovation conferences.
The Studio helps clients meaningfully embed Innovation, which means we focus much of our time helping them on commercializing new concept. Getting alignment on the Back End of Innovation parameters and risk-tolerance levels on the front end saves a lot of heartache. More recently, the Studio partnered with Swarm, with whom we are presenting. Demystifying the Human-side of Innovation makes the work so much easier.