Bio Huma Netics is ringing in its 50th anniversary by officially renaming itself Huma, Inc., and consolidating its product and service lines – Fertilgold Organics, Huma Gro, Huma Gro Turf, Mesa Verde Humates and Probiotics Solutions – under the new entity.
Founded in 1973, the three-generation, employee-owned company is a leader in sustainable humic-based products and technologies, with distribution across the world. Through company-owned humate mining rights, and a proprietary extraction and development process, Huma provides technology to boost beneficial microbial activity. Micro Carbon Technology is the foundational building block of Huma, resulting in biostimulant products that increase nutrient availability and uptake.
“With Huma witnessing unprecedented growth, we’re merging our family of brands to streamline our offerings, and ultimately, demonstrate a consistent company fabric across all the industries we touch,” said Huma CEO Lyndon Smith. “The name ‘Huma’ illuminates our core focus and strength of developing novel humic solutions, all while reflecting the company’s legacy and guiding our future growth and innovation.”
Huma plans to complete the rebranding process by November 2023.