Benoit GenotGlobal Marketing and Development Director at Valagro
Passionate about nature and agriculture, with 30+ years in marketing and development of differentiated products in the agricultural sector. His last 15 years were focused on providing new sustainable solutions to help growers to cope with crop stress, crop quality and nutrient use efficiency. His key objectives are to get better crop quality, better yield under though climatic conditions and to optimize the use of chemical intrants. Looking to further develop the biological portfolio to new value propositions as carbon sequestration, soil heath and regenerative agriculture. The ultimate challenge being to be able to satisfy the global food demand in a sustainable way, taking care of the environment, soil quality and people.