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Informa

16th July - 17th August 2018
Online Course,
4 modules over 4 weeks

Biotech: Marketing and Message Development

Learn how to stand out from the crowd

Effective message development and communication forms a vital role in the success of any biotech venture. Understanding what marketing is, how to construct a strategy and how to carry it out can make a key difference in how your products are perceived and received by potential partners and investors.

Course Program

Learn, at your convenience, how to market your message effectively to the right audience. 


Module 1
Module 1

Why does corporate communication matter?

Module 2
Module 2

What to communicate and to whom

Module 3
Module 3

Communication channels


Module 4
Module 4

Case studies

Stand out from the crowd

This course has been designed to benefit all experience levels working in biotech, from start-ups to large companies.

Learning from Dr Woods-Bryan's experience within this area of biotech, upon completing this course you will have the necessary skills required to create a compelling message for your company/product(s).

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BENEFITS OF LEARNING ONLINE

EBD Academy's online course is ideal for professionals with busy schedules and/or small training budgets designed to help you maximise your business potential.


Bite-size modules
Bite-size modules
  • The course is released in bite-size chunks so you can easily implement what you learn during the course
  • Content is pre-recorded and one module is released per week, at 00:00 on each consecutive Monday
  • Each module is just one hour long making your learning experience simpler!
Grow as a team
Grow as a team

With multiple licenses your team can learn together, no matter where they are in the world!

Professional Advice
Professional Advice
  • You will have direct contact with the trainer, Dr Sally Woods-Bryan, throughout the course through the forum.
  • Find out more about Sally here.

Professional learning community
Professional learning community
  • Discuss any problems with fellow students and share insights in our professional learning community.
  • Interact directly with the trainer throughout the course and for two months after.
  • Once you have registered for the course, you can login and access course content here.
Quizzes
Quizzes
  • Take a short quiz after each module to consolidate what you have learned!
Re-visit material
Re-visit material

As an added benefit, you will have unlimited access to all course materials and our professional learning community for a further two months after course completion.

About EBD Academy


Born out of a partnership between EBD Group and Pharmaceutical Training International (PTI), EBD Academy provides highly specialized and immersive training that is committed to the personal progression and employability of professionals involved in pharma/biotech partnering. 

Working in partnership with EBD Group, our vision is to enhance key skills and competencies to maximize successful partnering and accelerate career progression. We aim to deliver enriched learning content that has been researched with industry to tackle industry challenges and eliminate skills gaps.