Over 4 modules, this course will discuss step-by-step the key factors you need to know in order to stand out, including: refining a communication strategy that is a good fit for your company, understanding what factors will influence it, use of channels and much more.
How can you tailor your communication to different kinds of companies?
What are the key requirements for a strong communication strategy?
What channels should you be using?
With over 25 years worth of experience advising life sciences clients on their marketing and communication strategies, Dr Woods-Bryan will be able to answer these questions and more. After just 4 weeks, you will learn what entails a strong marketing and messaging strategy that encapsulates your company's vision.
Key Highlights and Benefits
After attending you will be able to:
- Understand the potential value impact of a solid communication plan.
- Create memorable corporate messages.
- Comprehend how to use channels, including website, PR and social.
- Solidify your understanding through exploration of case studies.