Biotech Showcase
Join us virtually
January 10–12, 2022 &January 17–19, 2022

Robert O'Brien
VP at Real Endpoints


Rob O’Brien, RE’s VP Specialty, has over 20 years of managed care, PBM, and specialty pharmacy experience. Over the past 2 decades at CVS Health, he has worked closely with payers across all business segments (commercial and government) and drug benefit programs (both pharmacy and medical). At CVS Health he held a number of leadership positions of increasing responsibility. He directed the Health Plan segment clinical team for 8 years, then moved to CVS Specialty where he led a team of specialty clinical experts supporting PBM customers on managing specialty trend and patient care as well as a product development and innovation team that brought to market CVS Specialty’s innovative digital engagement tools for its specialty patients. During his tenure, the business grew to over $60 billion, serving over a million patients a year. While at CVS Health, Rob also had accountability for leading the sales efforts for medical benefit management solutions and commercialization of the PBM product portfolio. Under Rob’s leadership, CVS’ Novologix hit record sales and adoption of Novologix’s medical benefit management solution, while also continuing to expand Novologix’s capabilities across integrated benefit prior authorization, oncology management, medical rebates, and site of care optimization. Rob attended Albany College of Pharmacy and is a licensed pharmacist located in New York.

Agenda Sessions

  • Evolving Role of Digital Therapeutics


Speakers at this event