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BUILDEX Alberta Exhibitor Manual
October 23-24, 2024
BMO Centre at Stampede Park

Wed Oct 23: 9:30am - 6pm
Thurs Oct 24: 9:30am - 3pm

Exhibitor Communications

Stay up-to-date with exhibitor information! Important updates for exhibitors will be posted here.We recommend all exhibitors read through the emails posted below to prepared for the event.

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Exhibitor Essentials

Exhibitor Essential #1 | Released: July 19, 2024



Exhibitor Lunch and Learn

In order to prepare you for the show, we will be having a Virtual Exhibitor Lunch and Learn on September 18, 2024 at 12 PM (MT). This Lunch and Learn is an online event that exhibitors can sign up to attend. We will be going over what's new, protocols, deadline dates and more. So bring your lunch and your questions, we can't wait to see you!

Meeting Link

Can't attend? We will record the Lunch and Learn and post it here, check back later for the link.

ENSURING RETURN ON INVESTMENT FROM YOUR EXHIBITION EXPERIENCE AT BUILDEX

These 10 tips are designed to help you have a BETTER BUILDEX Alberta Experience while preparing you for the show.

1. Establish Goals & Objectives

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra

Determining what you want to get out of BUILDEX Alberta will help you reach your goals and objectives for the show.
Not sure where to start? Your goals should be S.M.A.R.T.

S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Timely


Want to take it 1 Step further?
Have a Pre-show meeting with staff to establish these goals, scheduling and create a game plan together.
Then, instill some friendly competition among your staff. Work together to ensure your exhibit has more impact than your competitor’s!

2. Sell Your Company

Use your company logo; what type of image suits your company? (Quality, high-tech, established, contemporary, sporty, traditional, trendy?)

3. Use Professional and Attractive Graphics & Signage

Graphics need to say:

  • Who you are
  • What you do
  • Benefits of your products/services

Copywriting Guidelines:

  • Buyer-focused
  • Concise
  • Stress one benefit only
  • Action-oriented


4. Select the Proper Setting for your Product

Colour can create many involuntary physiological & psychological messages.

  • Blue has a calming effect. (Brings text to the foreground and stimulates people to make quick decisions.)
  • Red is emotionally charged and hard for the eye to process. Don’t overuse it.
  • Yellow is the best attention-grabber.
  • Green is positive & calming.
  • Orange associated with enthusiasm, fascination, creativity and success.
  • Gold, silver & platinum symbolize premium.
  • Black represents power.


Lighting accentuates products & creates moods.

5. Invite People to the Show

And tell them where you'll be! Let them know your Booth # and how to find you so they can stop by and say hello. Perfect for prospective or loyal customers.

Ways to encourage visitors are by sending out the free tradeshow passes provided with the Exhibitor Manual, email campaigns or eblasts, text messages, phone campaigns, broadcast fax etc.

We also recommend using our Marketing Tools to promote yourself and your participation in BUILDEX Alberta across your Social Media platforms.



6. Build, Buy or Rent a Backdrop or Enclosure.

Ensures a professional, functional display. Exhibitors are required to have a back wall display in front of the curtains. Your booth represents your business for the duration of the show, you want to make a good first impression. Having a professional backdrop is a great place to start!

Review our Booth Design Guidelines for more insight.

7. Carpet Your Exhibit Space

Colour, quality & type of flooring play a part in the experience you are creating in your booth. Get creative with your flooring, alternatives to carpet are: hardwood, tiles, etc. If you have a product that is used for flooring, or could be used to "carpet" your booth space, use it!



8. Add Greenery to Your Booth

Why you might ask?
Because it can:

  • Accentuate graphics
  • Hide electrical wiring
  • Add life & colour

9. Involve Attendees in Your Display

Moving objects, videos, robots, mannequins, banners & branding will all grab the attention of attendees. Be guided by the image you want to convey.

Want to Take it 1 Step Further?

Plan giveaways and promotions to generate leads. No need for swag, you could opt to give away your own service or product to a handful of qualified leads. For those who don't win? You could offer them a promo code for a discount on future services. One Lead Retrieval Device is included in your Booth Package, so be sure to claim it ahead of the show.

10. Create a Closing Area

Whether it's formal or informal, create a space to invite attendees into.

Furniture: Tables should be used on the sides for displays and not create a barrier between the booth and the aisle. You want to “invite” attendees into your exhibit. Minimize chairs; used for attendees only and create a comfort zone to close those deals.

Exhibitor Directory

As an Exhibitor you have the ability to fill out an Exhibitor Listing that is listed in our Exhibitor Directory. This year, you will have the ability to add a logo, social media links and an about section to be featured on your profile. Additionally, you can select up to two categories,

You will be receiving an email with instructions on how to access this listing from projectmanager@a2zInc.net, which will require resetting your password to gain entry. If you have not received it, please email Cassandra Pelis at cassandra.pelis@informa.com.