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Cargo Logistics Canada

Franklin Jones
CEO & Founder at B-Line Urban Delivery


Franklin Jones serves as CEO of B-Line Urban Delivery in Portland, Ore. B-Line offers a consolidated warehousing and last-mile logistics model that streamlines how local food producers and national suppliers get their products into urban markets. B-Line uses electric-assist freight tricycles that reduce congestion and pollution while providing a unique platform for out-of-home advertising.

B-Line draws on Franklin’s combined interests in cycling, community, and sustainability. He earned a degree in history and environmental studies from Bowdoin College before working in transportation planning. Franklin taught English in Japan, traveled by bicycle around the globe, then continued his career as an educator at the Menlo School in California. To shift from teaching about pressing environmental and social problems to addressing them directly, Franklin founded B-Line in 2009. Recognized as a champion of the B-Corp movement, Franklin’s vision is to utilize the power of business to enhance a community’s well-being enabling them to become more livable and sustainable.

Agenda Sessions

  • Next Generation Warehousing: Distribution Strategies in Urban Centres