Todd GreenwoodSenior Director of Outcomes, at ZS | Medullan, USA
Todd is a healthcare digital strategist who has a more than decade of experience driving and designing digital strategy for patient centric programs designed to educate patients and caregivers, engage patients with their providers, and improve adherence to therapy.
Todd’s experience spans the digital space from Opportunity Development to Program Design to Outcomes and Insights. He’s worked with digital marketing analytics, CRM systems, business intelligence tools and measurement approaches for closed loop
MCM programs to demonstrate ROI. He’s directed market research, needs assessment and delivered thought leadership for marketing approaches to executive leadership teams.
Todd holds a PhD in Instructional Technology from Indiana University and a MPH in Health Behavior and Health Education from the University of Michigan. With an undergraduate degree in Industrial Design, he applies design thinking to marketing and communication challenges.