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Deborah Campbell
VP Consumer and Marketplace Insights at Verizon


Deborah Campbell leads a team of over 50 Consumer Insights specialists, UX researchers and syndicated intelligence experts.  Her team represents the voice of the customer and passionately advocates for the best customer experiences.   They deliver holistic and actionable insights that help Verizon develop differentiated products and services, create motivating marketing communications and extend Verizon’s brand equity.   

While still focusing on growing the core wireless and wireline businesses, CMI is helping transform Verizon into a top tier technology company that is driven by a deep understanding and empathy for consumer needs across a wide range of topics including data privacy, the successful launch of the 5G network, next-gen gaming, sustainable business practices and the ‘Internet of Things’.   

Prior to her current role, Deborah enjoyed leading the CMI team at Gerber Baby Food, the infant nutrition division of Nestle USA.   She has over 30 years’ experience in Consumer Insights, providing strategic guidance to companies such as American Express, Kraft and Bayer.  She has been a speaker at The Market Research Event, Shopper Insights in Action, Market Research in a Mobile World and has been recognized in ‘Who’s Who’ in Shopper Insights.

Campbell holds a BA in History & Political Science from Wellesley College and an MS in Political Science

Agenda Sessions

  • Creating a Business Wide Insight Driven Culture