Doug HealySenior Director, Consumer Insights at PEPSI
Highly experienced market research professional with strong technical and leadership abilities. A natural big-picture thinker with the discipline to maintain focus on the day-to-day, able to take the numbers and translate them into simple, actionable messages. Have been working over 10 years within research and business teams completing high-profile research projects which have helped shape the strategy of many CPG businesses.
Specialties: Front-end innovation, Repositioning, Shopper Insights, Brand health tracking, Equity studies, Qualitative and quantitative methodologies, International research, Custom Segmentation, Need States Research, Public Speaking, Creating and managing research plans to meet the specific business needs of the brand team, Understanding not just the 'what' but also the 'why'.