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InsighTALENT vs. InsighTECH
March 1-2, 2022
VirtualAgenda in Eastern Time

Jana DeLancey
Senior Vice President, Global Research Analytics and Intelligence at MASTERCARD

Profile

CONSUMER INSIGHTS EXECUTIVE

I have over 25 years of success stimulating strong consumer culture and optimizing the speed and accuracy of strategic and tactical decision-making by serving as a strategic business partner and consumer/customer voice for global CPG companies.

My background includes delivering innovative consumer insights to global CPG companies including GlaxoSmithKline, Beam, Kraft Foods, Kellogg and Clorox.

I am particularly strong in leveraging consumer insights in brand positioning and messaging, product development, innovation, and market differentiation.

Deep experience applying my in-depth knowledge of qualitative/quantitative research techniques and business analytics to segmentation, brand equity, and marketing ROI analysis.

The results of my efforts include reduced time-to-market, millions in cost savings and heightened impact from fact-based decisions.

Superb team builder skilled in cultivating high achievement global organizations.

My Areas of expertise include:
* Consumer, Shopper & Expert Insights Leadership
* Organizational Transformation & Change Leadership
* Global Business Strategy Development
* Consumer Insights Culture Development
* Quantitative & Qualitative Research
* Global Team Building & Leadership
* Business Analytics & Shopper Marketing
* Budget Management

Jana DeLancey's Network

Agenda Sessions

  • Future of work

    1:15pm

Speakers at this event