Jessica BolgerDirector, Consumer Insights at Drinkworks
I have been in this industry for over 20 years leading all aspects of quantitative and qualitative research. I “grew up” in the industry learning segmentation and discrete choice modeling under the tutelage of Steven Cohen, winner of the AMA Parlin Award (2011) and always on the cutting edge of quantitative methodologies. I have a special passion for innovation and spent the majority of my time at Keurig working with the Innovation team exploring new products. Now at Drinkworks, everything we do is innovative and disruptive! As the head of Consumer Insights, I am always looking for new approaches to research so that we can uncover the deep insights needed to launch products in this fast-changing landscape where brand loyalty is a moving target. When not at work I spend time traveling, cooking and running with my three sons, two dogs, and one husband.