Michelle GansleVP, Global Strategic Insights at McDonalds
Global Marketing Professional, specializing in Insights, strategy and innovation with over 20 years of experience in Marketing and Marketing research My superhero powers include: connecting dots, resources and people to imagine and activate a better future for the communities I serve - personally and professionally.
I have worked for and with several global Fortune 500 Companies including Dell Computers, Clorox, Nestle and Mars.
Professional highlights include: 2020 Quirks Market Researcher of the Year award, reimagining the future of insights, developing best in class foresight and front end innovation processes, managing vision and strategy to drive simultaneous consumer, customer and company growth, developing marketing plans and programs to drive sales, managing launches across multiple countries, developing creative strategy that delivers a strong ROI, and uncovering shopper insights that drives both retailer and category growth.
Specialties: Consumer and Shopper Insights, Organizational Change Leadership, People development, New Product Development, Marketing Communications, Marketing Research, Brand Management, Innovation, Business Development, Corporate Social Responsibility Consulting,