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Tiyale Hayes
Senior Vice President, Strategic Insights & Research at BET Networks


Tiyale Hayes is the Senior Vice President, Strategic Insights, BET Networks. Tiyale Hayes has worked on some of the world’s biggest and best brands. A graduate of Hampton, Tiyale started his career in sales at Johnson & Johnson. After earning an MBA in from Purdue University, he spent 10 years at Procter & Gamble working on brands like Old Spice, Gillette, Pringles and Folgers. He then went back to J&J in Insights/Global Innovation working on Listerine, and Tylenol. In 2016, he left CPG and embarked on his latest chapter, media, heading up the Insights team at BET.

Tiyale Hayes's Network

Agenda Sessions

  • Understanding the needs of your Internal Stakeholders