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Samantha Seaton
CEO at MoneyHub


Sam has worked across a diverse mix of organisations, from global advisory firms to innovative financial forecasting businesses, yet her unwavering ambition to make financial advice and information accessible to all remains. Sam is CEO of Moneyhub - an award-winning digital financial tool for customer-centric organisations and a leading player in the field of open banking.

Most recently, Sam has been appointed as one of the ten industry specialists to be on the panel of the Money & Pensions Service’s Pensions Dashboards Steering Group. Her mission in supporting the development of the Pension Dashboard is to transform the way that people understand and engage with their pensions, utilising technology to steer the process of simplification.