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Brooks Deaton
Senior Director, Consumer Insights at NASCAR


What started as ongoing golf rounds with a local country club member turned into a career pivot for Brooks Deaton as he enters his 15th year in the research industry.  Working for brands such as AFLAC, Denny's, and currently NASCAR, Brooks has had the opportunity to influence and guide decision-making across all leadership levels.  Brooks is a native to Charlotte where he lives with his wife and two daughters...still golfing on occasion.

Agenda Sessions

  • Panel: Tips for Keeping Your Consumer Engaged