Karen FountainFormerly Global Insights New Benefit Innovation Nutrition Lead at Pfizer Consumer Healthcare
Karen Fountain is a Market Research professional who has witnessed remarkable changes in the industry over the past 15+ years. Throughout that time, she partnered with best-in-class research companies and professionals to understand consumer preferences and motivations for American Express, Kraft Foods, PepsiCo Beverages, and Pfizer Consumer Healthcare.
Karen is experienced in identifying macro and cultural consumer trends to ignite innovation strategies and has deep experience in understanding consumer motivations and emotions that drive decision making. Her breadth of experience includes consumer journeys, new product innovation, package design, advertising and messaging, consumer segmentation, forecasting and pricing.