Katie ClearyFormer Director of Consumer Insights for Soup, Sauces and Meals at Campbell Soup Company
Katie Cleary is the former Director of Consumer Insights at the Campbell Soup Company. For over 14 years, she led primary research for some of the biggest and most beloved food brands in the country, including Campbell's Condensed Soup, Campbell’s Chunky Soup, V8 juice, and Pace salsa, uncovering human insights to drive product development and advertising strategy. In addition, she led insights development to help shape Campbell's corporate purpose in to Real Food and transparency initiatives.
Katie’s conviction in strong consumer-driven insight is balanced by her passion rapid innovation. For five years, Katie worked on a cross-functional disruptive innovation team to identify, translate and shape new products and processes for Campbell Soup, including the introduction of new business models. Her work included the launch of a multigrain cereal brand called The Soulful Project which is a Certifed B Corp. For every serving of their of their multigrain hot cereal that is sold, a product is donated to a local food banks. The Soulful Project was spun off from Campbell Soup as its own entity in 2018. Katie left the Campbell Soup company in October of 2019 to focus on consulting with start-ups grounded in community and social impact.