Paul MuraskoSr. Director of Digital Customer Interaction at Ipsen
A passionate and innovative Senior Commercial Leader with a 25+ year career in healthcare. Paul has his finger on the pulse of Digital Transformation driving change in pharmaceutical marketing; with a solid understanding of the Digital Ecosystem and experience in both sales and marketing gives him a unique perspective on the integration of technology that increases customer engagements and the user experience. He brings a commitment to not accept the status quo to drive innovative thinking and cultural change that delivers business results, achieves efficiencies, and builds a competitive advantage through award-winning customer experiences.
Paul is currently head of the DCI at Ipsen, responsible for leading and building its capabilities to help the organization improve the effectiveness, efficiency and engagement of all digital interactions with healthcare professionals and patients/caregivers. Previously, Paul was Sr. Director of Multi-Channel Marketing for Sunovion Pharmaceuticals and led a team responsible Non Personal Promotion, Digital Strategy and Execution as well as the Tele sales team; and was with Johnson & Johnson primarily in the Medical Device and Diagnostics (MD&D) space. While Director of Digital Marketing at J&J, he created DePuy’s first multi-company Digital Marketing team, led the digital integration for $19.8 billion acquisition of Synthes and was chairman of the Digital Acceleration team for the MD&D sector.