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The PatientConnect platform creates a new opportunity for marketing to patients — Patient-Centric Marketing — which allows you to get your message to relevant patients when it matters most. Patients engage with your message prior to speaking with their doctor, while they are speaking with their doctor and after they leave the office. The ability to connect with patients at multiple touchpoints throughout their healthcare journey ensures that they are seeing the right message at the right time, ultimately converting more patients to your brand with significant lift over control, as measured by a 3rd party.