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FEI Digital Week
August 4-6, 2020
Online Event

Threadline

Profile

Threadline combines narrative psychology and behavioral economics to establish a new approach to marketing and design.

Our Mission
To improve the relationships between consumers and the organizations they invest in.

Home is where the stories are.
Decades of academic research show people use stories to figure out the world – and themselves. Yet, very few organizations seem to know or act on this.

People have been treated like algorithms to be manipulated. If you offered the right price, produced the right commercial, or had a bigger logo, people would buy.

Threadline began in opposition to this robotic view of consumers. We believe organizations can do better by recognizing people as the complex, diverse stories they are. We believe business is personal and brands aren't faceless entities but the proud expression of a team of people serving other people. This is where Threadline is most at home.