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FEI Europe
16 - 19 June 2019
Palazzo dei CongressiFlorence, Italy

Alexander Osterwalder
Entrepreneur and Co-Founder at Strategyzer


One of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions.

A passionate entrepreneur, in 2010, Osterwalder co-founded Strategyzer, a leading innovation powerhouse that helps organizations develop growth engines, improve customer understanding, and establish more attractive value propositions and business models. His world-renowned Business Model Canvas is trusted by more than five million business practitioners from leading global companies, such as Coca-Cola, GE, Mastercard, Ericsson, Fujitsu, 3M, Intel and Microsoft, and is outlined in his international best-seller, “Business Model Generation” (Wiley, 2010), which was named among the 12 best business books of all time by USA Today. His second book, “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2014), continues the conversation by addressing how to find a better fit between a product and its intended market.

Agenda Sessions

  • Keynote: Building Invincible Companies

  • Workshop: SMARTER Ways to Manage Risk and Uncertainty with Innovation Metrics


Speakers at this event