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Profile (IM) was first launched in the Swedish language in 2009. Based out of Lund, the founders recognized very early an unfulfilled need in the market for knowledge, training and inspiration on how to manage innovation in organizations of all shapes and sizes.

Over the years the venture evolved from an online magazine with an audience based mostly in Western Europe to an online resource and learning center with an impressive growing global audience. Besides the main website, IM has collaborated with educational institutions and industry leaders on numerous side-projects such as research, reports, training and forums.