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September 20-21, 2021
Encore Boston HarborBoston

Adventure PASSES

Extend the FEI adventure beyond the conference walls. Boston is home to some incredible innovation stories and innovation environments. These field trip sessions facilitate real-life exploration as you go to behind the scenes and explore innovation ecosystems in action.

ADVENTURE PASS 1: (*limited to 25 people)

9:30-11:00: FIDELITY LABS

Accelerating Innovation at Fidelity Labs

Richard Smyers, Vice President, Accelerated Innovation, Fidelity Investments

Ken Zolot, Founder, Innovation Teams Initiative, MIT Center for Tech Innovation, MIT

The scientists and researchers at Fidelity Labs (the R&D unit of Fidelity Investments, also known as the Fidelity Center for Applied Technology) innovate with technology to give people access to the tools they need to empower their lives. For over 15 years, they have worked to identify and explore hundreds of emerging technologies, while using design thinking and a lean start-up mentality in collaboration with customers to incubate new products, services and even businesses. Tour the Fidelity Labs facilities and hear a session to convey learning in practice.

11:30-1:00: IDEO CAMBRIDGE

How Design Can Drive New Ventures

Speaker TBA, IDEO Cambridge

Be one of the first to visit the new IDEO Cambridge office, located in the innovation epicenter of Cambridge, Massachusetts. The IDEO Cambridge studio acts as a catalyst and convener of creative forces pushing the edges of what’s next, in greater Boston and beyond. Grounded in a holistic approach, IDEO has usurped corporate R&D by using venture design to identify, create, and launch products, brands, services, spaces, and experiences that create new opportunities for growth. Get a tour of the newly designed space all while understanding how design can be influential in launching new business and brands for large corporations.

2:30-3:45 Sam Adams Brewery

Organized Chaos: Using Rapid Prototyping Techniques & Experiment Design to Quickly Create Market Winning Products

Shelley Smith, Certified Cicerone®, Manager of Research & Product Innovation, Boston Beer Company

Over the last six years, the Product Innovation group at Boston Beer has increased the amount of product development 10 fold. We develop for Samuel Adams, Angry Orchard Cider, Twisted Tea, and several other brands. The beer market is highly competitive. Before lunch, a new brewery will open every day. This means that our speed to market is essential. The goal of the R&D Team is to develop the best bee, tea, or cider in the least amount of time with limited resources. Sound familiar? Come and tour our R&D brewery and learn what techniques we use to build new products, including experimental designs and sensory testing