This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

September 20-21, 2021
Encore Boston HarborBoston

Dave Duncan
Senior Partner at Innosight


David S. Duncan is a Senior Partner at Innosight, focused on helping leaders to develop customer-centric teams, strategies, and organizations. He has advised and written extensively on how organizations can build systematic capabilities for innovation and is a leading authority on the theory and application of “jobs to be done.”

David is a featured speaker and author on topics of innovation and growth. His latest book “The Secret Lives of Customers,” (Hachette Publishing Group, May 2021) uses a unique approach to “solve the mystery of customer behavior.” Previously he co-authored two books and a number of influential articles in the Harvard Business Review, including the Wall Street Journal bestseller Competing Against Luck: The Story of Innovation and Customer Choice, written with the late Harvard Business School professor Clayton Christensen.

Prior to Innosight, David worked as a consultant at McKinsey & Company and earned a PhD in physics from Harvard.

Agenda Sessions

  • The Secret Lives of Customers