Don FreyChief Innovation Officer at The Honest Company
Don has over 30 years experience in developing products in the personal care, beauty and household cleaning industries. He started his career working at Procter & Gamble where he learned fundamentals of process, management, research, risk mitigation and brand management. He then went on to work at smaller companies like Jafra and Avon where he learned the importance of decision making in the absence of data, the importance of speed, and the true power of sales in a company. At Method, he had the opportunity to work at a values-based start-up and understand how culture can drive excellence in both people and in product, how vision can inspire people as much as salary and recognition, and how to nurture both while still bringing process and scale. Since 2019, Don has been the Chief Innovation Officer at the Honest Company. In that time, the company has launched an innovative diaper technology, relaunched the entire Honest Beauty brand and revamped the Baby Personal Care line with new products including an all-natural Eczema Balm.