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Mark Johnson
Co-Founder and Senior Partner at Innosight and Book Author “Lead from the Future”


Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries including healthcare, aerospace & defense, energy, automotive, and consumer packaged goods.

He is currently co-founder and senior partner of Innosight, a strategy and innovation consulting firm and the leading authority on disruptive innovation and corporate transformation, co-founded with Harvard Business School professor Clayton Christensen.

Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model: How to Seize the White Space for Transformative Growth," and coauthor of the book "Dual Transformation: How to Reposition Today’s Business While Creating the Future," a blueprint for how successful companies can leverage disruptive change to fortify today’s business and create tomorrow’s growth engine.

He is the author of the McKinsey award-winning Harvard Business Review article "Reinventing Your Business Model" co-written with Christensen, as well as the book "Seizing the White Space," (Harvard Business Press, 2010), the book "The Innovator's Guide to Growth" (Harvard Business Press, 2008) and other features in Sloan Management Review, The Washington Post, Advertising Age, and National Defense.

Specialties: Innovation Management, Business Strategy, Disruptive Innovation, Business Model Innovation, Organizational Design, Mergers & Acquisitions, Jobs to Be Done, Entrepreneurship

Mark Johnson's Network

Agenda Sessions

  • Keynote: Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth