McKaye BlackSenior Design and Business Innovation Strategist at Blue Cross Blue Shield Innovation Lab
I'm a design and innovation strategist that helps partners build products, services, brands, and businesses that customers love. As an engineer, designer, and Kellogg MBA, I bring a unique perspective in building creative business solutions. As a leader, I rapidly evaluate unique challenges, motivate multi-disciplinary teams, and encourage those I work with to explore original ideas that can have profound industry impact.
I specialize in helping clients, from startups to Fortune 100 companies, unearth the most meaningful insights for their consumers, build tailor-made experiences that customers trust, and create relatable brand stories and strategies that empower organizations for growth.
What drives me personally is my core belief that when innovative design and technology are coupled with viable and sustainable business strategies, we have the greatest potential to create opportunities and improve our world.