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FEI USA: Front End of Innovation


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May 16-18, 2023
Omni Hotel at the SeaportBoston

Paul Jessen
Senior Brand Manager & Innovation at Tom’s of Maine


Innovator with 13 years of consumer product experience. Design thinker, tinkerer, facilitator, meditator, sustainability nerd, eternal optimist. Led bundle development and go to market strategy for Tom’s of Maine’s first recyclable toothpaste tube (2019) and paper barrel deodorant (2021). Launched ZeroWaste and carbon footprint programs at Tom’s. Successfully pitched Tom’s of Maine to Target for their Made to Matter program (2015).

I believe business can be a force for good.

Agenda Sessions

  • Challenges, pivots, and learnings on the road to circularity