Sasha McCune

Director at Conifer Research

As Director at Conifer Research, Sasha is a strategic vision-setter and design research leader who helps brand, innovation, and design teams stay ahead of the curve and better connect to their audiences. A pioneer in digital ethnography and custom behavioral research methodologies, her work takes her wherever there are sticky problems: whether that's deconstructing how people make the world's longest (or shortest) decisions, reimagining the future of media and technology, helping innovation teams frame new market entry points and problems to solve, or helping organizations address issues around cultural equity and change just to name a few.