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Fieldin acquires autonomous driving startup Midnight Robotics

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Fieldin, a smart farm operations management company for high-value crops, has acquired Midnight Robotics, a startup in agricultural autonomous driving. The acquisition creates a combination of a sensor-based operational farming platform with autonomous driving technologies.


Fieldin's addition of Midnight Robotics' deep robotic and autonomous driving technology enables an all-in-one solution to maximize accuracy and productivity on the farm. The platform collects farming data and turns it into actionable insights and now also offers guided decision-making and autonomous execution via driverless tractors and other machinery from within the same dashboard. The onboarding of these new autonomous capabilities takes under a day, with Fieldin arriving at the farm and retrofitting tractors and other farming machinery with LiDAR-based autonomy kits that feed data back to the platform in real-time.

According to Boaz Bachar, CEO and co-founder of Fieldin, over the past eight years the company has digitized hundreds of farms and over 10,000 tractors and pieces of farming equipment, and amassed a trove of invaluable data that can offer insights into best practices in farm management. “By acquiring Midnight Robotics, we're helping farmers close the loop from insight to autonomous action, so they know exactly what they need to do and execute it autonomously, all through the same platform," said Bachar.
Since launching, Fieldin has provided a smart farming SaaS platform that utilizes sensor-based data to help growers worldwide improve production, operational transparency, and efficiency by monitoring field activities remotely and seamlessly integrating with existing technologies, equipment, and personnel to provide full visibility into day-to-day operations. The company is the largest smart farm operations management company in the U.S., with 30 percent of U.S.-based lettuce crops and 20 percent of the world's almond crop run through their platform.
Founded by Innoviz veterans and autonomous driving experts Yonatan Horovitz and Edo Reshef, Midnight Robotics uses computer vision and AI to develop autonomous agricultural driving technology that offer the perfect complement to Fieldin's platform. The company's core product is a retrofit kit that can transform any tractor to work autonomously using advanced LiDAR perception algorithms that enable a robust and reliable solution for autonomous operation and precise execution. Horovitz, who will join Fieldin as chief autonomy officer, and Reshef, who now becomes the company's chief technology officer, will both become Fieldin co-founders.

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