Frederic Tardy

Chief Strategy and Customer Officer at Home Credit

Frederic Tardy brings significant experience in consumer lending, digital transformation, marketing, and branding; he has a long and successful track record in marketing, e-commerce, partnership and digital transformation across many geographies and leading financial institutions. He started his career in BNP Paribas/Cetelem, where he held multiple roles. As the Global Head of E-Business, he set up the e-commerce platform of Cetelem, and also served as the CEO of the company's Innovation Lab in San Francisco.

From BNP Paribas, Frederic moved on to AXA as Group Chief Marketing and Distribution Officer and later as Member of the Asia Executive Committee where he spearheaded the digital transformation of AXA, focusing on digital sales, developing partnerships and repositioning the AXA brand. Frederic has received global recognition for his marketing activities and was awarded Chief Digital Officer of the Year in France twice, in 2015 and 2016.

In his role in Home Credit, his portfolio includes country strategy, marketing, product, sales, branding, and digitisation.