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Ambareen Musa
Founder & CEO at


Originally from Mauritius, Ambareen Musa holds an undergraduate business degree from RMIT university in Melbourne, Australia. She started her first online business, an online property portal for international students in Australia, at the age of 21. Moving to London in 2004 to work for GE’s financial arm, GE Money, Musa held various roles in marketing, financial literacy, customer advocacy and e-commerce, and led the first online financial literacy initiative in the UK, Musa also holds an MBA from INSEAD.


Moving on to the UAE in 2008, Musa worked as a consultant for Bain & Company Middle East. She went on to set up the consulting arm of MasterCard Middle East and Africa, where she stayed for two years before founding in 2012, the number one financial comparison and insurance platform in the UAE and KSA. has been recognized as the “Best Comparison Website UAE 2019” by International Business Magazine. The company has been named "Online Business of the Year 2015" and is ranked among "Dubai Top 100 SMEs". The company also ranked second among Forbes’s “Top 20 Most Disrupting FinTech Startups” in the Middle East.


Most recently, Musa won the prestigious “Emirates Women Award 2019” in the ‘Business - Innovation’ category. She has been awarded "Entrepreneur of the year" at the "Enterprise Agility Awards 2015" and "Leading Women in Business" at the "DMCC Awards 2016". She has also been selected as an "Endeavor Entrepreneur" and has been recognized as one of the “50 Most Influential Women In The Arab World” by Arabian Business.

Agenda Sessions

  • Using technology to deliver greater customer value: The customer-focused age