The path to customer satisfaction: exploring the data around how to make digital banking users happy
Paul McAdam, JD Power
Paul McAdam is a client-focused strategic advisor, marketer and content creator that helps firms in the financial services industry drive business results by gaining a better understanding of customer demand. He has led dozens of strategic content and primary research programs that have enabled the largest U.S. banks and global FinTech providers to size markets, benchmark performance, understand customer segments, and develop marketing, customer experience and growth strategies.
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