Sheila PaulChief Marketing Officer at Home Credit Philippines
A veteran of several digital entertainment start-ups, Sheila Paul brings many years’ experience as a senior leader in digital content and services, building marketing teams and crafting Go-to-Market strategies from the ground-up, as well as leading overall operations. She has over 20 years of experience in the fields of telecommunications, digital content and advertising from emerging Asian markets and European growth segments.
Prior to Home Credit, Sheila held the position of Vice President of Marketing at HOOQ Digital Pte Ltd, leading overall marketing across Southeast Asia with programs in Branding & Communications, Digital and On-Ground Acquisition, CRM/Retention and Customer Insights, as well as Vice President of New Media at TV5 Network (formerly ABC Development Corporation), driving TV5’s multi-screen strategy including the cross-over of broadcast to digital content, and creating complementary second-screen products.
Sheila is now leading the Marketing and Communications department of Home Credit Philippines as their Chief Marketing Officer since July 2020.