Zhi-Ying BarrySenior Analyst at Forrester
Zhi-Ying serves digital strategy professionals in the financial services and retail sectors across Asia Pacific. Her research focuses on the business and customer value that digital technologies bring; she advises clients on strategies to create new business models and sources of value for customers in the region. She works closely with digital executives at major banks, insurers, wealth management firms, and superannuation firms in Asia Pacific. Zhi-Ying is now based in Sydney, having previously worked in Forrester’s Singapore office.
Prior to this role, Zhi-Ying was a researcher on the eBusiness and channel strategy team; before that, she was a research associate on the CIO team.
Previous Work Experience
Zhi-Ying’s previous roles include analyst at Wealth-X, where she researched global wealth trends, and financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.
Zhi-Ying's views on digital transformation, digital banking and insurance, mobile banking, and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.
Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.