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25 - 26 February 2025
Intercontinental O2London

Companies who innovate demo at Finovate

We select demoers based on their innovations, whether established leaders in the finserv space, future-looking financial institutions, or brand-new fintechs.

Focusing on innovation in sustainability or inclusion? You may qualify for a scholarship.

Finovate's scholarship program spotlights underrepresented founders and startups tackling climate change, diversity, and financial inclusion.

Only at Finovate

FinovateEurope returns to London next February 25-26, 2025. Bookmark these dates and apply to demo with your new technology when the application window opens later this year.

Demoing companies are at the center of Finovate events with FinovateEurope spotlighting 35+ new technologies. And these aren't just short-handed pitches; they're real product demos.

As financial services expand, so does the featured technology. Demo lineups are curated for diversity, to offer something for everyone.

Startups, established firms, and financial institutions with new innovations are encouraged to apply to demo in 2025.

Not sure? Hear the benefits from 2024 demoers. -->


Finovate is known for curating innovative technology showcases worthy of main stage attention. Yet, some demos have a way of creating a special connection with the audience, and these are the ones that win the highly-coveted Best of Show awards.

Some of the most recognizable names in fintech and tech debuted at Finovate and took home this honor. These are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more.

<-- Hear what makes a winning demo from the 2024 recipients: Corsound AI, Tuum, and Zeed. And catch up with them on the Finovate podcast!

Matthew Pearch

Commercial Director


A real return on investment with many excellent contacts who turned into very solid leads.

Demo Package

Finovate is committed to providing demoing companies with the best demo and event experience to drive measurable ROI.



  • 7 minute demo on the main stage during the general session (single track) on February 25, 2025
  • Physical demo stand in the exhibition hall on February 25 (includes monitor, internet, power, lead scanning)
  • Two passes for your speakers to the event
  • 50% discounted passes for your contacts and colleagues
  • 20% discounted passes for your followers
  • 30-minute one-on-one coaching for demo skills and format with Greg Palmer
  • 10-minute demo rehearsal at the venue on the day before the event
  • Chance to win the coveted Best of Show award


Finovate's demo package offers a comprehensive event experience. Beyond the main stage demo, expo stand, lead collecting, and speaker attendance, our team collaborates with each selected company before the event to ensure a seamless experience.

This experience includes daily support from the demo associate, one-on-one expert coaching from the director of strategy, in-person rehearsals with our A/V and internet teams, and brand coverage from our analysts and marketing team. We're all committed to your success.

This process, support, and care impresses demoers year after year. -->

2024 Demo Pricing

If your company is selected to demo, the demo fee depends on the business cateogry selected in the online application.

Business Category*

  • A: Less than $7M in total equity funding
  • B: $7M+ to $16M in total equity funding
  • C: $16M+ to $25M in total equity funding
  • D: $25M+ to $40M in total equity funding
  • E: $40M+ in total equity funding or any company that is publicly listed on any stock exchange

*Note: If your company is bootstrapped or has otherwise not raised any equity funding, choose the business category that matches your annual revenue. I.e., if your annual revenue is $10M, you would select category B.

Very Early-Bird Application: apply before or on October 13, 2023

  • A: £2,995 GBP
  • B: £4,995 GBP
  • C: £7,995 GBP
  • D: £9,995 GBP
  • E: £13,995 GBP

Early-Bird Application: apply before or on November 24, 2023

  • A: £3,995 GBP
  • B: £6,495 GBP
  • C: £9,495 GBP
  • D: £11,495 GBP
  • E: £15,995 GBP

Regular Application: apply after November 24, 2023

  • A: £4,995 GBP
  • B: £7,995 GBP
  • C: £10,995 GBP
  • D: £12,995 GBP
  • E: £17,995 GBP

Why Finovate?

Finovate's successful events are built on a few core principles:


The focus of Finovate events. Demos are shown on the main stage in the general session -- not in a track or the exhibition area like at other events. And lineups are curated for diversity and selectivity. Because of this, demoers have the attention of hundreds of senior fintech decision-makers at the event.


Only demos. No shorthand pitches, no slides, and no videos allowed. A live demo is the best way to show your potential buyers, partners and investors how your tech can benefit them.


Finovate builds the demo lineup from hundreds of inquiries across the full breadth of new financial services technology. Lineups are curated for diversity, to offer something for everyone in the audience, something that they need to see.


A powerful platform to find customers, network with peers, raise funding and discover partners. This includes exposure to hundreds of senior fintech leaders during the event and to 100,000s of fintech professionals via pre-event marketing. Add to that, lifetime coverage of company news, awards and wins by Finovate analysts to our robust community.

2500+ Track Record

Finovate is known for curating innovative technology showcases, and some of the most recognizable names in fintech and tech have debuted at Finovate since 2007.

They are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more.


Leading companies and brands are championing financial inclusion, diversity, and sustainability to drive the change they want to see in the world.

That’s exactly why Finovate launched a scholarship program for sustainable fintech: To highlight and help the individuals and companies driving fintech forward through sustainable and equitable practices.

Selection Criteria

Finovate conferences are open to startup, established and public companies with new financial services technology. This results in a highly competitive selection process. Hundreds of inquiries and applications are reviewed when selecting the demo lineup.

While you may be contacted for more information, most companies are chosen based solely on their application. Please ensure the application is filled out as completely as possible with the below criteria in mind.


Is the technology new or with material developments? Do you have a substantial announcement about expanding its reach or focus?


Is the approach original and innovative? How big of a technological/logical leap does it make? Does it break boundaries or go beyond the norm?


What is the potential to make an impact? Disrupt the market? Open a new stream of innovation?


Is the technology in a lesser-known space? What's special about technology in the same space?

Demo lineups cover a range of fintech/finserv/techfin. Even in trending areas, we're always looking for companies who stand out.

Alexandru Rosianu

CTO & Co-Founder


Holding the winning trophy in my hands gives me satisfaction, but it's only a tiny part of what we got out of the Finovate event. The new VC and partnership contacts will be beneficial in the future of Proptee. Also, European expansion just became a lot easier.