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14-15 March, 2023
Intercontinental O2London, England

Alfredo Rubina
VP Financial Services EMEA at SoftServe


Alfredo Rubina leads SoftServe’s financial services industry vertical in EMEA, including business development, sales and delivery. He has 25 years of international experience in enterprise technology and software sales, business development, and general management in the financial services industry.

In his previous position Alfredo managed strategy and go-to-market as Head of IHS Markit’s Digital business in EMEA and Latin America, with full P&L responsibility for the business and its successful growth.

Before IHS Markit, he was with Interactive Data Managed Solutions AG for more than 15 years, establishing and expanding the digital business into a leading global provider of bespoke solutions for the financial industry.

Prior to this, he was also with investment banking sector and the German retail banking and savings bank organizations, holding a variety of account management, sales, and business development roles.

In addition to his Banking Expert apprenticeship at Sparkasse Mannheim, he studied Business Informatics and Business Administration at University of Mannheim.

Agenda Sessions

  • Power Panel: Tales From The Frontline - How Financial Institutions Can Deliver Outstanding Omni Channel Customers Experience


Speakers at this event